Privacy Policy

Last Updated: October 22, 2026

Deck Expressions (“Deck Expressions,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy describes how we collect, use, disclose, retain, and protect personal information when you visit www.deckexpressions.com, purchase products, create an account, request a quote or job take-off, communicate with us, subscribe to marketing communications, or otherwise interact with Deck Expressions.

By using our website, you acknowledge the practices described in this Privacy Policy.

1. INFORMATION WE COLLECT
Depending on how you interact with Deck Expressions, we may collect the following categories of personal information:
Contact and identifying information:
Name, email address, telephone number, billing address, shipping address, IP address, and account identifiers.
Order and commercial information:
Products purchased or considered, order history, shopping-cart activity, quotes, job take-off information, returns, refunds, warranties, shipping information, and transaction history.
Payment information:
Information necessary to process your transaction. Payments may be processed by third-party payment providers. Deck Expressions does not necessarily receive or retain your complete payment-card information.
Account information:
Account login information, saved addresses, preferences, and purchase history.
Internet and device information:
IP address, browser type, device type, operating system, referring pages, pages viewed, links clicked, browsing activity, cookie identifiers, and similar information about your interaction with our website.
Marketing and communication information:
Email and SMS subscription preferences, responses to marketing campaigns, customer-service communications, reviews, surveys, and other communications with us.
Inferences and preferences:
We or our service providers may derive information about product interests or shopping preferences from your activity on our website.

2. HOW WE COLLECT INFORMATION
We may collect personal information:
- Directly from you when you place an order, create an account, contact us, request a quote or job take-off, submit a form, or subscribe to communications.
- Automatically through cookies, pixels, tags, analytics tools, and similar technologies when you use our website.
- From service providers and business partners that help us operate our ecommerce business, process transactions, deliver products, analyze website activity, advertise, or communicate with customers.

3. HOW WE USE PERSONAL INFORMATION
We may use personal information to:
- Process and fulfill orders.
- Process payments and refunds.
- Provide shipping and delivery services.
- Provide quotes and job take-offs.
- Create and maintain customer accounts.
- Communicate regarding orders, products, returns, warranties, and customer-service requests.
- Operate, maintain, secure, and improve our website.
- Personalize your shopping experience.
- Analyze website traffic and customer interactions.
- Detect and prevent fraud, security incidents, and misuse.
- Send marketing emails or text messages when permitted by applicable law.
- Measure and improve advertising and marketing campaigns.
- Comply with legal, tax, accounting, regulatory, and contractual obligations.
- Establish, exercise, or defend legal claims.

4. COOKIES AND SIMILAR TECHNOLOGIES
Deck Expressions and our service providers may use cookies, pixels, tags, local storage, and similar technologies to operate our website, remember preferences, understand website usage, improve performance, measure advertising effectiveness, and provide advertising.
These technologies may collect information such as your IP address, device information, browser information, pages viewed, products viewed or added to your cart, referring websites, and interactions with advertisements.
Some cookies are necessary for our website to function. Other cookies may be used for analytics, functionality, advertising, and marketing.
Our website displays a cookie notice with two choices: Accept All and Reject All. If you have not made a choice, Google Analytics, Google Ads, Meta, Microsoft Advertising, Microsoft Clarity and Attentive run on our website. If you choose Reject All, these technologies stop setting cookies on the pages you visit after that choice, although Google may still receive limited information without cookies, as described in Section 5. Choosing Reject All does not delete cookies that were placed before you made your choice. You can delete those through your browser settings. Some services load regardless of your cookie choice, including our email marketing provider, live chat, product search, shipping protection and our product review service.

5. ANALYTICS AND ADVERTISING
We may use third-party analytics and advertising services to understand how visitors use our website and to measure and improve our advertising.
These services may include technologies provided by companies such as Google, Meta and Microsoft.
Depending on our configuration and your privacy choices, these providers may receive information about your browser, device, IP address, website activity, purchases, or interactions with advertisements.
We may use services such as Google Analytics, Google Ads, Meta/Facebook advertising technologies, Microsoft Advertising and Microsoft Clarity for analytics, advertising measurement, remarketing, or related purposes.
Certain disclosures for cross-context behavioral advertising or targeted advertising may be considered “sharing,” “sale,” or “targeted advertising” under some U.S. state privacy laws, even when Deck Expressions does not receive money in exchange for the information.
Unless you choose Reject All, Microsoft Clarity records how visitors interact with our pages, such as clicks, scrolling and mouse movement, to create visit recordings and heatmaps that help us improve the website.
If you choose Reject All, or your browser sends a Global Privacy Control signal, Google Analytics and Google Ads on our website do not set or read cookies on your browser. They may still send Google limited technical information, such as the time of the visit, the browser type, the referring page, whether you arrived from an ad and, for purchases, the order number and amount. Google states that it uses this information to estimate overall website and advertising results.

6. ECOMMERCE AND SERVICE PROVIDERS
We use third parties to help operate Deck Expressions and provide services to customers.
Depending on the services currently enabled, these providers may include:
BigCommerce – ecommerce website, shopping-cart, and store functionality.
Google – analytics, advertising, measurement, and related services.
Meta/Facebook – advertising, measurement, and related technologies.
Klaviyo – email marketing, SMS marketing where enabled, customer communications, and marketing analytics.
Route – shipping protection, tracking, and related order services where selected or applicable.
PayPal – payment processing and related payment services.
Shipping and fulfillment providers – carriers and service providers used to fulfill and deliver orders.
Microsoft – advertising measurement (Microsoft Advertising) and website usage analysis, including visit recordings and heatmaps (Microsoft Clarity).
Attentive – text message marketing and related analytics.
Yotpo – product reviews.
Re:amaze – live chat and customer support messaging. Chat messages are stored so we can respond to you.
Searchanise – on-site product search.
These companies may process personal information according to their own privacy policies and contractual arrangements with Deck Expressions.

7. HOW WE DISCLOSE PERSONAL INFORMATION
We may disclose personal information to:
- Ecommerce and website-service providers.
- Payment processors.
- Shipping carriers and fulfillment providers.
- Analytics providers.
- Advertising and marketing providers.
- Email and SMS communication providers.
- Fraud-prevention and security providers.
- Professional advisers, including accountants, attorneys, consultants, and insurers.
- Government agencies, regulators, courts, or law-enforcement authorities when required by law.
- Parties involved in a merger, acquisition, financing, sale, restructuring, bankruptcy, or transfer of some or all of our business or assets.
We do not sell personal information for money in the ordinary meaning of the word “sell.”
However, certain privacy laws define “sale” or “sharing” more broadly. For example, disclosure of information through certain advertising technologies may qualify as sale, sharing, or targeted advertising under applicable state law.

8. YOUR PRIVACY CHOICES
You may have several choices regarding your personal information.
Email marketing:
You can unsubscribe from promotional emails by using the unsubscribe link contained in the email.
Text-message marketing:
If you have opted to receive promotional text messages, you may opt out by following the instructions provided in those messages, such as replying STOP.
Cookies and advertising:
You can choose Accept All or Reject All in the cookie notice on our website. Reject All stops the analytics and advertising technologies described in Section 4 from setting cookies on pages you visit after that choice. It does not delete cookies already placed, and it does not control the services described in Section 4 that load regardless of your cookie choice. To change your choice later, use the Cookie Preferences link in this section to reopen our cookie notice. You can also delete or block cookies through your browser settings.
Cookie Preferences
You may also be able to control cookies through your browser settings. Disabling certain cookies may affect website functionality.

9. DO NOT SELL OR SHARE MY PERSONAL INFORMATION / TARGETED ADVERTISING
Depending on your state of residence and applicable law, you may have the right to opt out of:
- The sale of your personal information;
- The sharing of personal information for cross-context behavioral advertising; and/or
- Processing of personal information for targeted advertising.
You have the right to opt out of the sale or sharing of your personal information and of the processing of your personal information for targeted advertising.
Our website processes Global Privacy Control (GPC) signals in a frictionless manner. If your browser sends a GPC signal, we treat it as your request to opt out of the sale or sharing of your personal information and of targeted advertising for that browser or device. You do not need to take any other step. To turn on GPC, use a browser that sends the signal, such as Brave, DuckDuckGo or Firefox (Firefox requires turning the setting on), or install a browser extension that sends it. More detail is in Section 10.
You can also opt out by emailing contact@deckexpressions.com.
You do not need to create an account to exercise an applicable opt-out right.
For covered businesses, California specifically recognizes rights to opt out of sale or sharing and requires qualifying Global Privacy Control signals to be honored.

10. GLOBAL PRIVACY CONTROL
When our website detects a Global Privacy Control (GPC) signal from your browser, we treat it as a request to opt out of the sale or sharing of your personal information and of targeted advertising for that browser or device. Microsoft Advertising, Microsoft Clarity, Meta and Attentive do not load for that browser, even if you previously chose Accept All. Google Analytics and Google Ads do not set or read cookies for that browser, even if you previously chose Accept All, and may send Google only the limited information without cookies described in Section 5.
Because these signals are generally browser- or device-specific, you may need to enable the signal separately on each browser or device you use.
California's Attorney General states that covered businesses must honor GPC as a valid opt-out request where the sale or sharing rules apply.

11. U.S. STATE PRIVACY RIGHTS
Residents of certain U.S. states may have rights regarding their personal information, subject to applicable law and exceptions.
Depending on where you live and which law applies to Deck Expressions, these rights may include the right to:
- Confirm whether we process your personal information.
- Access or obtain a copy of certain personal information.
- Correct inaccurate personal information.
- Request deletion of certain personal information.
- Obtain certain personal information in a portable format.
- Opt out of certain sales or sharing of personal information.
- Opt out of targeted advertising.
- Limit certain uses or disclosures of sensitive personal information where applicable.
- Appeal certain decisions regarding privacy requests where required by law.
- Receive equal service and not be unlawfully discriminated against for exercising privacy rights.
These rights are not absolute and may be subject to verification, exceptions, and limitations under applicable law.
California's CCPA, for example, provides covered consumers with rights involving knowledge/access, deletion, correction, opt-out of sale/sharing, limitation of certain sensitive-information uses, and nondiscrimination.

12. CALIFORNIA PRIVACY NOTICE
If the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA”), applies to Deck Expressions and to your personal information, California residents may have additional rights regarding their personal information.
The categories of personal information we may collect are described in Section 1 above. The business and commercial purposes for which we use information are described in Section 3. The categories of parties to whom information may be disclosed are described in Sections 6 and 7.
Subject to applicable law, California consumers may have rights to request access to or information about personal information, correction, deletion, and to opt out of sale or sharing. California law also protects consumers from unlawful discrimination for exercising applicable CCPA rights.

13. SUBMITTING A PRIVACY REQUEST
To submit an applicable privacy request, contact Deck Expressions using one of the methods below:
Deck Expressions
Website: www.deckexpressions.com
Phone: 866-781-5033
Email: contact@deckexpressions.com 
Please include sufficient information for us to understand and process your request.
For certain requests, we may need to verify your identity before responding. We will only request information reasonably necessary to complete verification.
Where permitted by applicable law, an authorized agent may submit a request on your behalf. We may request documentation establishing the agent's authority and may take steps permitted by law to verify the request.
We will respond within the time required by applicable law.

14. DATA RETENTION
We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to fulfill orders, maintain business and transaction records, provide customer service, comply with tax, accounting and legal obligations, resolve disputes, prevent fraud, enforce agreements, and protect our legal rights.
Retention periods may vary depending on the type of information and our legal and business requirements.

15. DATA SECURITY
We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.
However, no website, electronic transmission, storage system, or security measure can guarantee absolute security.

16. PAYMENT SECURITY
Payments may be processed by third-party payment providers such as PayPal or other payment services available through our ecommerce platform.
Payment providers may collect and process payment-card and financial information according to their own privacy policies and security practices.
Deck Expressions does not necessarily receive or retain complete payment-card numbers.

17. CHILDREN'S PRIVACY
Deck Expressions' website and products are intended for a general adult audience and are not directed to children under the age of 13.
We do not knowingly collect personal information directly from children under 13 through our website. If we learn that we have collected such information in circumstances requiring parental consent, we will take reasonable steps to delete it as required by applicable law.

18. THIRD-PARTY WEBSITES
Our website may contain links to websites operated by third parties.
Deck Expressions is not responsible for the privacy practices, security, or content of third-party websites. We encourage you to review the privacy policies of websites you visit.

19. SMS AND TEXT MESSAGING
If you voluntarily opt in to receive text messages from Deck Expressions, we may use your telephone number and related information to send messages consistent with the consent you provided.
Message frequency may vary. Message and data rates may apply.
You may opt out of promotional text messages at any time by replying STOP or following the opt-out instructions contained in the message.
Consent to receive promotional text messages is not a condition of purchasing goods or services where prohibited by applicable law.
We may use service providers, including marketing and communications platforms, to facilitate text-message communications.

20. EMAIL MARKETING
If you subscribe to Deck Expressions marketing emails, we may send information about products, promotions, sales, educational content, and other Deck Expressions communications.
You may unsubscribe from promotional emails at any time by clicking the unsubscribe link included in the email.
Even after opting out of promotional communications, we may continue sending non-promotional communications concerning transactions, orders, accounts, customer-service matters, or other service-related matters.

21. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy periodically to reflect changes in our practices, technologies, services, legal requirements, or other circumstances.
When we make changes, we will update the “Last Updated” date at the top of this page.
We encourage you to review this Privacy Policy periodically.

22. CONTACT US
If you have questions about this Privacy Policy, our privacy practices, or your personal information, contact:
Deck Expressions
Website: www.deckexpressions.com
Phone: 866-781-5033
Email: contact@deckexpressions.com